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<p>I was out of town all week, so this is my first opportunity to
comment and I said basically the same thing in the e-mail I just
sent.</p>
<p>Gary<br>
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<div class="moz-cite-prefix">On 7/10/2018 8:35 PM, Alameda County
Central Railroad Society wrote:<br>
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<pre wrap="">Message From: Paula Bursley <a class="moz-txt-link-abbreviated" href="mailto:pbursley@comcast.net">pbursley@comcast.net</a>
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Thanks for the great summary John. I think we should make some
assumptions about how many people are coming in through the back
door and add those to our numbers. If donations were 25% of the
total, it would seem logical that 25% of the visitors came in
through the back unless those entering the back door are more
generous than those entering from the front. So, I think we
probably attracted more than 11% of fair attendance. If we report
numbers to the fair, I think we should take this into account and
make an estimate of the visitors entering the back and add that on
to the number we counted in front. Next year we could put someone
at the back door for an hour on random days and keep track of how
many people enter while, at the same time, have another person
keep track of those entering in the front for the same hour. Then
we can compare the two and come up with a percentage entering
through the back door. We can estimate total visitors that way.
Just a suggestion.
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<div class="">Paula<br class="">
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<div class="">On Jul 10, 2018, at 7:31 PM, Alameda
County Central Railroad Society <<a
href="mailto:accrs@mail.accrs.org" class=""
moz-do-not-send="true">accrs@mail.accrs.org</a>>
wrote:</div>
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<div class="">Message From: Becky and John Kolberg <a
href="mailto:bjkolberg@aol.com" class=""
moz-do-not-send="true">bjkolberg@aol.com</a><br
class="">
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sans-serif">
<div class="MsoNormal"
style="margin-bottom:0in;margin-bottom:.0001pt;tab-stops:
175.5pt">Well, the 2018 Alameda County Fair is in
the can. </div>
<div class="MsoNormal"
style="margin-bottom:0in;margin-bottom:.0001pt;tab-stops:
175.5pt"><o:p class=""> </o:p></div>
<div class="MsoNormal"
style="margin-bottom:0in;margin-bottom:.0001pt;tab-stops:
175.5pt">A review of the statistics for donations
reveals this year’s
performance was second only to that of the year
2000, both in dollars and
dollars per visitor. I’ll give a
quantitative report at the next business meeting.
Since the 2000 record, donations began a long
period of decline that only began to improve in
dollars four years ago and in
$/visitor two years ago. This year’s $/visitor
was nineteen percent better than last year—a very
significant improvement. Such a change begs the
question—Why? </div>
<div class="MsoNormal"
style="margin-bottom:0in;margin-bottom:.0001pt;tab-stops:
175.5pt"><o:p class=""> </o:p></div>
<div class="MsoNormal"
style="margin-bottom:0in;margin-bottom:.0001pt;tab-stops:
175.5pt">At the welcome desk I have heard
speculation regarding this phenomenon
of donation improvement, so I will add my opinions
here. This year the donations collected in the
box
at the back door were almost a quarter of all
donations. In contrast, the amount collected
there in
past years, when it was counted separately, was
less than ten percent. That in its self would
account for about half
of the donation improvement. I believe
there are two reasons for that increase: 1. the
scavenger hunt, and 2. the big sign there drawing
attention to the
donation box. In addition to the above,
I believe the strong national economy has added
discretionary spending money to
the visitors.</div>
<div class="MsoNormal"
style="margin-bottom:0in;margin-bottom:.0001pt;tab-stops:
175.5pt"><o:p class=""> </o:p></div>
<div class="MsoNormal"
style="margin-bottom:0in;margin-bottom:.0001pt;tab-stops:
175.5pt">Visitor attendance, on the other hand,
was lack luster. In the last ten years, it was
the second
lowest at 47,031. It was only 144 more
than last year. Our busiest day this
year had 3,970 visitors. A few years
ago, that many visitors in a single day was not
unusual. I believe the record was 6,258 set in
2015. I called the Fair office today to
get their attendance number. Their preliminary
number is 426,000+. That puts our
attendance at 11.0% of the Fair attendance—not a
significant improvement. I noticed that our
percentage dropped two percentage
points coincident with the placement of retail
booths around our front door in
2016. The opinion of the Fair personnel
a couple years ago that the booths would improve
our visibility has proved
false.</div>
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style="margin-bottom:0in;margin-bottom:.0001pt;tab-stops:
175.5pt"><br class="">
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<div class="MsoNormal"
style="margin-bottom:0in;margin-bottom:.0001pt;tab-stops:
175.5pt">John Kolberg</div>
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