[Accrs] Proposal for California Railroad posters on newly painted wall at Northern Entrance

[Alameda County Central Railroad Society]

On 3/4/2019 12:08 PM, Alameda County Central Railroad Society wrote:

I prefer the same one that Paula does.  Order just one of those.  If we 
don't like it, then we can order the other type.  Might save a little money.

Dean
> Message From: Phil Edholm  pedholm at pkeconsulting.com
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> After discussions Saturday during the workday and at the NMRA/PCR 
> event on Sunday in Alameda, the consensus is we should do the posters 
> for this fair. The one contention is on which frame to use. I am going 
> to order the prints today and will get one of each frame for Friday. 
> If you wish to have frame input, please stop in Friday to comment.
>
> I will talk to the Michaels folks about the best way to mount the 
> prints in the frames (just pressure or bonded to a backing).
>
> Thanks for the kind words, we are all in this together 😊 Gary has 
> been really great at building the relationship with the fair staff and 
> Jerome.
>
> *Phil Edholm*
>
> Office 925-264-9420
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> Mobile 408-832-5618
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> *From:* Phil Edholm
> *Sent:* Saturday, March 2, 2019 10:38 PM
> *To:* 'accrs at mail.accrs.org' <accrs at mail.accrs.org>
> *Subject:* Proposal for California Railroad posters on newly painted 
> wall at Northern Entrance
>
> Attached is a pdf with a proposal for putting up four 36”x24” “arty” 
> posters of the four major California railroads. The idea is to change 
> the look of the North Entrance after the great paint job and make it 
> much cleaner and modern looking, but with art that is evocative of the 
> golden age of passenger travel by rail. These will represent the four 
> primary (Class 1) railroads focused to California: SF/ATSF, SP, UP, 
> and the WP. The posters are of signature passenger trains of each 
> railroad, generally in the art deco to realism period (not photos). I 
> think there is a story to be told using them, some thoughts in the 
> pdf. The four posters shown in the pdf are from eBay and are $35 each 
> (free shipping) in a 24”x36” poster configuration. So four posters 
> would be $140. If anyone has other poster options for the railroads, 
> please suggest (or if you have a good one at home).
>
> Also shown are three frame options from Michaels. They range from $110 
> to $154 for the four frames (after discounts). I personally thing the 
> black frame that is about 1.25 inches wide is best and those are $127 
> for four, so the total for the posters and frames is $267.
>
> After discussing it Friday after the business meeting, there seemed to 
> be general agreement this makes sense. Much of the existing artwork is 
> either faded or wrinkled. Putting up a bunch of misc. art or a bunch 
> of Orchard things is going to look cluttered. This will be a very 
> clean and new look and will be very noticeable to anyone who has been 
> coming for the last few years (especially Jerome). I think the 
> investment is a good one for the new look it will give our “lobby”.
>
> Please respond if this makes sense. If so, I will order the posters 
> and get some frames to look at next Friday.
>
> *Phil Edholm*
>
> Office 925-264-9420
>
> Mobile 408-832-5618
>
>
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